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Mission
The Australian Academy of Design provides an alternative to university education in advertising, fashion design, graphic design, photo media and visual arts with the goal of becoming a leading international arts education institution.
The mission of the Australian Academy of Design is to:
• provide a range of educational opportunities in various areas of creative endeavour from initial vocational education to postgraduate studies and research;
• foster close cooperation with the community, industry, commerce and government, anticipate and respond to their needs through research, consultancy and continuing education;
• increase education and work opportunities for people intent on developing a career in advertising, fashion design, graphic design, photo media and/or visual arts;
• maintain an environment that attracts and develops a staff of the highest quality, committed to the pursuit of academic excellence;
• develop a spirit of community embracing students, staff and alumni;
• promote a global perspective among its students and the determination to strive for an internationally recognised standard of excellence;
• equip its graduates with the depth of education, the breadth of vision and
the personal qualities needed to contribute to the development of a prosperous, equitable and just society.
To achieve this mission, the Academy undertakes to provide educational programs and initiatives, resources and a climate of academic freedom that:
• instil knowledge and skills and develop creativity, innovation and the
inquiring mind
• promote research and development;
• encourage and facilitate community understanding and use of technology and ensure that education and training in contemporary technology are available at all levels;
• anticipate employment demands for specialist knowledge and skills in technology and human services;
• provide the environment, entry levels, courses, transition arrangements and support needed for individuals to overcome barriers to further education;
and
• offer opportunities for the more meaningful use of leisure and for personal development and enrichment.
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